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    Friday, March 05, 2010

    OK Go - "This Too Shall Pass" -(Rube Goldberg Machine Version)

    Posted online for less than five days and already has had over four million web views is this music video for OK Go's song "This Too Shall Pass" from their new album "Of The Blue Colour Of The Sky". It's the second video for their song and this time around it was directed by James Frost, OK Go and Syyn Labs with Shirley Moyers as producer who had her work cut out for her and the entire crew while the the video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, California. The "machine" was designed and built by the band, along with members of Syyn Labs over the course of several months. Behold the magic of music and the moving image.

    Mike Krumboltz reported in the Stop The Presses! music blog on Yahoo! that the band OK Go is probably more famous for their videos than their songs. That's more a testament to the greatness of their videos than anything else. When these guys put out a video, you can be sure it'll make your jaw drop at least once or twice. "How did they do that?" is a typical reaction.

    Their video for "A Million Ways" showcased the band's uncanny ability for getting everything done in one take. OK Go's breakthrough song (that has received over fifty million web views on YouTube) "Here It Goes Again" featured the band dancing on treadmills in one continuous and mesmerizing shot. Their newest video, for the song "This Too Shall Pass," may have surpassed that landmark. In what again looks like one take, the band sings their tune while the world's most complex Rube Goldberg Device whirls, spins, crashes, fires, hammers, and in perfect unison with the song.

    A million things could have gone wrong, and during rehearsals, we're sure they did. But the final product is, in our estimation, worth the effort. explains that a team of "very talented engineers" are responsible for the action, that "perfectly meshes" the tune with the action of the hilariously elaborate machine.

    Searches on "this too shall pass" and "ok go new video" are both scorching the Search box, and blogs across the Web are universally impressed. calls it a "barrage of color and insanity." We're pretty sure they mean that in a good way.

    Freddie Wong from posted a video on YouTube to point out that the video wasn't done in one take but it still doesn't take away from the spectacle of the music video.

    OK Go's album "Of The Blue Colour Of the Sky" is available for purchase at

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